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At Austin Property Services, we know many things have impacted buyer behaviour and demand in recent times. However, few things have affected the market as much as remote working, and the need for dependable broadband connectivity.

Alex Hall-Chen, Senior Policy Adviser at the Institute of Directors (IoD), was quoted by the Daily Express as saying; “After almost two years of mixed experiences with remote working during the pandemic, many business leaders are taking a hybrid stance into the future. Different organisations have different needs, and they should be allowed to work with their employees to find the best solutions. Flexible working can be a powerful tool in improving employees’ work/life balance and job satisfaction, as well as in engaging sections of the population underrepresented in the workforce such as disabled people, parents and carers, all of which contribute to a more engaged and productive workforce.”

Government plans to improve broadband connectivity

There will be positivity surrounding the Government estimate that 65% of all homes will be able to access networks which are capable of gigabit connectivity. This is up significantly from the 11% coverage that was recorded in November 2019.

There are also plans in place to increase accessibility to gigabit connectivity to 85% by 2025. Currently, legislation is being discussed that will require new build homes to be built for gigabit infrastructure and connectivity.

If this comes off, it will save a lot of time and disruption, while also creating more dependability for homeowners when it comes to getting online.

According to new research from Warwick Estates, the vast majority of UK homebuyers back the government’s proposal to ensure that all new homes are delivered to the market with gigabit infrastructure and connectivity.

New research carried out by Warwick Estates indicates broadband connectivity is more important than ever. 97% of respondents agreed that these proposals are a good idea. The study also found:

  • 78% of respondents said it was very important to have a good level of internet connectivity within the home

  • 20% of respondents said it was somewhat important

  • Only 2% of people who responded found a good level of internet connectivity to be of little importance

Remote working will drive further demand for reliable connectivity

These findings are to be expected, and if remote working becomes even more integral to the way we work and operate, it is likely more people will be pushing for dependable high-speed broadband connectivity.

Other findings from the study include:

  • 93% of homeowners expect to have the highest standard of connectivity possible when they buy a new home

  • 71% of respondents say they wouldn’t pay the asking price for a new property if the best standard of connectivity wasn’t on offer

  • 82% of respondents said the developer should pay the cost of upgrading connectivity if it wasn’t to a suitable standard

Contact Austin Property Services for all your housing market needs

We know many people have questions and queries right now, and we are here to help as best we can. Please get in touch with Austin Property Services if there is anything, we can assist you with. You can call us on 01305 858470 or you can email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

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